This year’s B2B Marketing Live at ExCeL London (19–20 November) brought together industry leaders, top exhibitors, and expert speakers for two days of innovation and inspiration. The event focused on transforming the way B2B marketers work, with sessions covering everything from Demand Generation and AI to Content Strategy and Digital Marketing. Attendees experienced cutting-edge insights, hands-on demos, and powerful networking opportunities designed to shape the future of marketing.

PolyMAT was proud to attend this event on Thursday 19th November. We met so many fantastic companies and marketing professionals and attended some thought-provoking sessions, including “Why It’s Personalisation or Bust for Marketers 2026” and “Marketing in the Age of Exponential Video Growth with Vimeo.”

We came away with loads of notes and fresh ideas, and we can’t wait to start implementing some of these within our Trust. At PolyMAT, we’re always keen to learn, grow, and push our marketing forward, and this event gave us plenty of inspiration to do just that.